The whole chain sets its price. Except the field. That's over.
We build the infrastructure that turns field data into buyable supply — and gives the farmer back the power to set the price. From irrigation to sale, in a single system.
«The producer is the only one who doesn't know what their crop sells for until it's already sold. We give them the data first, the paperwork done, and the strength of selling alongside others.»
One system, two channels.
We capture the field's supply, value it with FairPrice and sell it where it pays best: professional export or direct consumption.
Supply operator for European buyers: forward, spot and auction. FairPrice and traceability from plot to dispatch.
Our sister B2C brand: from field to home by area and delivery calendar. Boxes, plot adoption and consumption groups.
Visit shamba.es →Demand-first model in pilot; live market prices from official sources.
Three things we don't negotiate.
The data, with its source
Casti never makes up a figure. Every data point comes from an official source and is cited, so whoever decides knows where it comes from.
The price, from the field
We share the value fairly. The producer stops being the only one in the chain who doesn't know what their crop sells for until it's already sold.
Technology, not spreadsheets
Every deal improves a reusable system. We grow with better product, not more sales reps.
We were born in the field we serve.
Lalonja Market, S.L. is based in Lebrija, Sevilla, in the heart of the Bajo Guadalquivir farmland. We work with the local cooperatives and producers, not from a distant office.
From an idea to a system.
Lalonja Market, S.L. is founded in Lebrija. First campaigns with producers of the Bajo Guadalquivir.
Casti starts handling paperwork over WhatsApp and citing the market data point with its source.
The second channel opens: shamba.es takes the product from field to home in direct consumption.
One system, two demand channels: professional export and direct consumption.
Take the field's side.
Whether you're a producer, a buyer or an investor: there's a door for you.