What we think out loud.
Long-form documents on how we understand the farming market. We haven't published any yet — we prefer to think slowly. These are the topics we're working on. If they interest you, just ask.
The topics that are keeping us busy.
When a document is ready, we publish it here, no forms. In the meantime: if one especially interests you, write to us and we'll let you know when it's out.
How wholesale prices are formed
Who sets which price, where it's decided, and why the producer is almost never part of the decision.
In preparation →Traceability without the extra cost
How to meet what the end customer asks for without operations becoming more expensive than the produce itself.
In preparation →The cooperative that sells online
What changes when a cooperative starts selling direct. Cases, numbers, and common mistakes.
In preparation →The Lalonja Index
The methodology behind the only price that isn't set by a middleman. How it's calculated and how it's audited.
In preparation →The Food Chain Law (Ley de la Cadena), for real
What it really says, what doesn't get enforced, and how the Index data changes the conversation.
In preparation →A field log by voice
How it's built to understand the producer in their own way of speaking, and why that matters.
In preparation →We think slowly. We publish when it's good.
Interested in any of them?
Write to us with the topic you're interested in and we'll let you know as soon as the document is written.