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For farmers and producers

Sell your harvest to industry, distribution and export with Lalonja

Publish your harvest with technical data and an FCA price. La Lonja buys it from you for export or sells it for you to verified B2B buyers, and handles logistics end to end.

Transparent FCA priceVerified buyersLogistics included
Start selling
Why sell with Lalonja

Everything you need to sell professionally

A platform designed so producers can focus on what they do best: growing quality produce.

You harvest, we sell

Publish your harvest with technical data (Brix, size, certifications) and an FCA price on the platform.

Technical data + FCA

Reach verified B2B buyers

Reach retailers, HoReCa, distributors and cooperatives with no opaque origin broker. Every buyer goes through a verification process before trading.

no opaque broker

Logistics included

Lalonja collects at your farm and delivers to the buyer. Optimised routes, a schedulable calendar and full traceability on every dispatch.

Collection at the farm
Commission model · sales through the platform

5% to 12% commission when you sell through the platform. The rest is yours.

No monthly fees, no fixed costs. You only pay when you sell, and the rest is yours. This applies when you sell through the platform. In the B2B export supply channel, La Lonja buys the produce from you at an agreed price (no commission) and stands behind the operation.

12%

Lalonja — basic tier

5%

Lalonja — Platinum tier (>€50,000/month)

Basic12%

Up to €5,000

Bronze10%

> €5,000

Silver8%

> €15,000

Gold6%

> €30,000

Platinum5%

> €50,000

No monthly feesNo fixed costsWeekly payment per contract
Sales channels

Three ways to sell your harvest

Choose the channel that best suits your production and commercial needs.

Immediate sale

Sales through the platform

Publish your products with an FCA price on the platform. Verified buyers buy from the catalogue without negotiation.

Best price

B2B auctions

Create auction lots and receive competitive bids from verified buyers. Discover the market price in real time.

Income upfront

Advance purchase

Bring income forward before harvest through agricultural crowdfunding or forward contracts, per the contract.

Onboarding process

Start selling in 4 steps

A simple process so you can focus on what matters: your harvest.

Step 1

Register and verify your farm

Create your producer profile with your farm details, certifications and production capacity. We validate your farm and capacity before activating you.

Step 2

Publish products with technical data

Add your harvest with automatic traceability: lot, harvest date, plot of origin, Brix degrees, size and certifications.

Step 3

Receive orders and prepare dispatches

Verified B2B buyers place orders with predictable volumes. Get notifications by email, dashboard and SMS.

Step 4

Lalonja delivers and you get paid on the agreed schedule

We collect at your farm and deliver to the buyer. You receive payment for your sales on the schedule agreed in the contract.

Verified buyers

Tax ID, activity and purchasing capacity validated

Full traceability

Per-lot documentation, exportable for audit

Payment per contract

Payment after confirmed delivery, on the agreed schedule

No lock-in

Join and leave whenever you like, no commitments

Referral programme

Refer and earn commission

Share your referral code with other farmers or buyers. Earn 5% commission on the first purchase of everyone who registers with your link.

🔗

Share your link

Every registered farmer gets a unique referral code

👥

Your contacts register

When they register with your code they're linked to you

💰

Earn commission

5% commission on each referral's first purchase

Register and get your code

Start selling to professional buyers

Move your harvest with Lalonja: logistics included, verified buyers and payments on the agreed schedule.