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Who we are

From Lebrija to the field. And back.

We're a limited company being incorporated, based in Lebrija. We believe the field doesn't need another expensive dashboard. It needs honest information and unity. Everything else — Casti, official sources, contracts — follows from that.

Based in Lebrija (Seville)S.L. being incorporatedProduct in the making
Where we come from

From the field and the sea. From the south.

Lebrija is a land of marshland, irrigated farming and co-ops. The people building this grew up watching the price of the field get set by anyone but the people who work it. This is being built so that question starts to have a different answer.

We're not a tech park. We're not Silicon Valley. We're on Calle Antón Pérez, 10. Ten minutes from the marshes.

Where we're headed

Get the price back to the field.

If a farmer knows what's happening in the market and joins forces with their neighbors when it suits, they stop selling blind. That's the bet. Everything else — the app, Casti, the forwards — are the pieces to make it happen.

How we work

Few rules. Kept.

We don't have a long manifesto. We have six things we apply to every product and business decision.

If we don't know, we say so

Casti says 'I don't know' when it doesn't know. So do we. We don't sell magic or made-up figures to look good.

Every data point with its source

Prices, satellite, pests, aid: we always tell you which official source it comes from. If it can't be checked, we don't tell it.

Co-ops first

We don't sell to funds. We build with the people who use the tool. If the co-op loses, we don't go.

The field sets the price

It's not a slogan. It's the rule that orders every feature. If a function lowers the farmer's bargaining power, it doesn't go in.

What you sign gets done

Commitments in writing. Clear rules. If there's a problem, the truth first — then the solution.

Lebrija mindset

Serious engineering, no disguises. We speak plainly. We have coffee. And we go to the farm when we need to.

What drives us

The field sets the price.

Where we are

In Lebrija. Right by the field.

We're on Calle Antón Pérez, 10, right in the center of Lebrija (Seville). If you need to drop by, best let us know first — there are only a few of us and you'll catch us in the greenhouse or at the co-op next door.

Talk to us →
REGISTERED OFFICE
Lalonja Market, S.L.
BEING INCORPORATED
C/ Antón Pérez, 10
41740 Lebrija (Sevilla)
Spain
For official matters: hola@lalonja.market

Want to build this with us?

We're looking for co-ops and growers who want to try it from the inside. Not customers — people who pitch in.

Talk to you →Meet Casti